In the previous post, I mentioned three main areas of focus:

• SPF, DKIM, FBL, DNS, What The?
• Befriend the Postmasters and the SpamCop
• Paid Services

Those three are all very important, but there’s also another important area that needs to be covered: the content and make up of the emails themselves. There are a number of best practices to follow, words to avoid, and even some laws that must be complied with, most notably the CAN-SPAM Act of 2003.

So add that to the list of topics that will be covered. There’s lots to discuss and go over there, but it will be well worth it.